I’m starting my year off by focusing on what is really important – my time.
When I first started in business I wanted ALL the inspiration. I signed up to e-newsletters, got blogs on my Feedly and followed dozens and dozens of other cool creative businesses on Facebook.
But I’m a little exhausted by it all now. The constant stream of inspiration – and the time it takes to check it all – has left me a little drained. I want to be doing my thing and doing it well so I’m starting off my year with a whole bunch of unsubscribes!
It is nothing personal for these fab creatives, like I say they provide so much good inspiration for me. But I just can’t have them in my head all day long.
So I’m clearing my schedule to allow for more creativity, and in the peace and quiet I can almost see it.
What are you going to do this year to allow creativity in? I’d love to hear.
A New Year brings a whole pile of new ideas, new plans and that super focus you can’t get any other time of year – am I right? It is super important though to focus that energy in all the right places otherwise your New Year plans will be under water way too quickly!
I’ve been working on an e-book freebie for you guys interested in what I think you should concentrate on in 2016. And it is free – you just need to sign up to my e-newsletter here.
If you are a small business owner this is the craziest time of year. Apart from the fact oh Christmas is just around the corner, we also have to deal with orders, customers and all of the chaos all at once. And if you are like me it is really tough to do it all and do it all well – even the best of us suffer a little!
But here is my number one tip to keep your best customers happy and yourself sane – communicate.
Simple basic communication – especially at this time of year, can be an absolute game changer for your business.
If you set up your emails to respond quickly and appropriately your customers will love you for it. And your best customers will know to expect this high level from you – and they’ll come back, and tell their friends too.
Whatever your schedule is just communicate this with the customer or client – this means that you get to set your own pace as to how you want things to run. Customers appreciate this time of year is so busy for everyone as well but if you keep them informed and up to date they won’t mind as much.
If you want to keep up to date with more small business tips and tricks like this sign up to my e-newsletter now.
Do you need some help to stay on track and get stuff done while you’re hanging out on Facebook?
I know so many creatives who lose hours online, searching, scrolling and hoping for inspiration to strike. Facebook is one of those platforms where you tell yourself you are ‘working’ because you are scrolling through your news feed but in reality you need to stay sharp, focused and on track every time you hit Facebook.
Want to know one of my best Facebook habits ever?
Every time I check Facebook I head to one of my business pages with something important – or fun – to say.
It is a habit I have built up over time. As I run Social Media for a number of business pages it is definitely part of my workday, but I do find it is a great habit to get into. I’m not there just to scroll or check out my news feed – I’m there to say something!
Personal Facebook accounts can be distracting – think an hour wasted without even blinking! And business pages can be complete time wasters too if you do not organise yourself right.
Plan out your week and stay on track!
For more tips and tricks sign up to my Love Ideas Creative e-newsletter or pop over and check out my new e-book.
I think it is really important for small businesses to get their niche small and perfectly formed. You ideally want to be in a place where you own it, you understand it and you are rocking it.
We always hear stories about how trying to do too much is dangerous, and means you won’t do anything well. I’m starting to see the benefit of specialising in a niche in my own business and wanted to share a few tips and tricks on finding your specialist target area.
It might not happen overnight. Finding your passion – let alone your niche – can take awhile so don’t be in a rush to find something and make it happen quickly – you might end up in the wrong direction. Take your time and find where you are meant to be.
Think about your passions, and edit, edit, edit. Start with what you know and love. Perhaps you are a fan of crochet, or a super fan of cards and writing letters. Think about what you love to do day to day and then start to work out how this could be incorporated into a business. A number of creatives these days are starting a blog first to see if you can commit to it on an ongoing basis before considering how to turn your ideas and passion into a business.
Own it and rock it. Whatever it is that you decide to do, make sure you are 100% committed. Being fully in it will ensure that your head is in the right place and you are ready and willing to take on any opportunities that come your way. You will also need to do your homework, make sure you have a unique take on your target idea and that you can sustain your plans for the long term.
Find your tribe. I’ve talked about this a little before but finding your tribe and your place is so important for business success. You need to find who else loves your style, your position and your niche and this will ensure you are on a solid track. Your tribe will motivate you too along your journey.
What challenges are you facing within your business trying to find your niche? I’d love to help if I can.
Every day I see small businesses struggling on social media platforms such as Facebook and Instagram.
I see lots of complaints about Facebook’s algorithms changing the game and businesses worrying about how to best get customers to receive notifications from their page.
But the single biggest mistake I see small businesses making is not putting the effort into a regular, consistent and content heavy social media schedule.
This is the single biggest way to get seen and shared on Facebook.
As a small business I know you are constantly trying to cut through the piles of paper and emails and general administration to even get to the creative stuff, let alone the marketing and social media. But it can be easy and quick and I want to show you how.
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