Let’s start the year with a bang….and a plan

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A New Year brings a whole pile of new ideas, new plans and that super focus you can’t get any other time of year – am I right? It is super important though to focus that energy in all the right places otherwise your New Year plans will be under water way too quickly!

I’ve been working on an e-book freebie for you guys interested in what I think you should concentrate on in 2016. And it is free – you just need to sign up to my e-newsletter here.


Top tips on finding a niche

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I think it is really important for small businesses to get their niche small and perfectly formed. You ideally want to be in a place where you own it, you understand it and you are rocking it.

We always hear stories about how trying to do too much is dangerous, and means you won’t do anything well. I’m starting to see the benefit of specialising in a niche in my own business and wanted to share a few tips and tricks on finding your specialist target area.

It might not happen overnight. Finding your passion – let alone your niche – can take awhile so don’t be in a rush to find something and make it happen quickly – you might end up in the wrong direction. Take your time and find where you are meant to be.

Think about your passions, and edit, edit, edit. Start with what you know and love. Perhaps you are a fan of crochet, or a super fan of cards and writing letters. Think about what you love to do day to day and then start to work out how this could be incorporated into a business. A number of creatives these days are starting a blog first to see if you can commit to it on an ongoing basis before considering how to turn your ideas and passion into a business.

Own it and rock it. Whatever it is that you decide to do, make sure you are 100% committed. Being fully in it will ensure that your head is in the right place and you are ready and willing to take on any opportunities that come your way. You will also need to do your homework, make sure you have a unique take on your target idea and that you can sustain your plans for the long term.

Find your tribe. I’ve talked about this a little before but finding your tribe and your place is so important for business success. You need to find who else loves your style, your position and your niche and this will ensure you are on a solid track. Your tribe will motivate you too along your journey.

What challenges are you facing within your business trying to find your niche? I’d love to help if I can.

The power of Facebook

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I love Facebook. It’s a confession I’m happy to make considering the impact Facebook has had on promoting my small businesses to the world. And new data made public just recently shows – in a New Zealand specific way – why you have to take Facebook seriously – especially if you are a small business too.

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The Head of Facebook New Zealand, Spencer Bailey released NZ specific data for the first time showing the power of Facebook when it comes to sharing and promoting your business. Of particular interest are the following pieces of information:

One. 1.9 million New Zealanders access Facebook every day.

Two. 1.5 million New Zealanders access Facebook from mobile devices.

Three. Average daily visits to Facebook is 14.

Four. 82% of NZ based Mums access Facebook every day.

Five. 71% of people access Facebook to be “entertained”.

What does this tell us? Well for a start it is a hugely powerful active market of a broad range of New Zealanders. Facebook is a way you can easily and quickly start a Marketing campaign online – for no upfront cost – and keep an open conversation with many potential customers.

Facebook also has an immense amount of power to connect you with audiences not just in New Zealand but worldwide and  it all can be done using a set of very basic marketing concepts.

Connect. Look for your tribe and connect with them. Share content with them that is interesting, entertaining and beneficial. Keep the conversation open and current. And enjoy yourself – it will be catching.

Key takeaway – If you are a small business and you want to market your product or service then Facebook is a great place to start and build your brand.

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